It appears that Theresa May has already capitalised on the confusion and infighting amongst her Conservative colleagues. Sources have told WriteYou that the Home Secretary has launched her leadership website on the respected digital platform NationBuilder with the help of US-based campaign experts Hines Digital.
Responsible for the StrongerIn digital campaign, Hines count Republican Senator Rick Santorum and French Presidential hopeful Alain Juppé amongst their clients. Their campaigns have also gained recognition for their work from the well-respected US’ Campaigns & Elections magazine. Founder Ian Patrick Hines is widely respected as one of the world's leading Conservative digital experts in online organising. Sources have told WriteYou that this move shows a high level of organisation and gives the May campaign a massive competitive advantage.
The trend of recruiting American digital consultancies is not a new one. In 2015, David Cameron recruited Jim Messina to help target the Conservation General Election strategy. Ed Miliband turned to David Axelrod, once strategic adviser on President Obama’s campaign, to help hone Labour’s messaging.
The website – www.theresa2016.co.uk – is yet to provide any details about the policy platform on which May will be running, but does encourage backers to use Facebook and Twitter to share their support.
Hines Digital has strong links to Edmonds Elder, the team that ran the Conservatives 2015 Digital campaign, but WriteYou understands they are not involved in any leadership campaigns.
May’s chances of becoming Britain’s second female prime minister were given a boost today, as bookmakers’ favourite Boris Johnson pulled out of the contest. The surprise announcement came as Justice Secretary Michael Gove launched his own leadership campaign, using the platform to take a calculated swipe at the former Mayor of London. They will be joined by three others – Andrea Leadsom, Liam Fox and Stephen Crabb – on the ballot paper, with Conservative MPs selecting which two will be put to the membership at the end of the summer.