This article is one of a series on Labour Party figures, you can see the coverage here. Help WriteYou grow by supporting our powerful platform for independent, fearless and non partisan journalism here.
In an exclusive interview with this website Ian Lavery MP, one of Labour’s Election Coordinators, has called for a “wider reconstruction” of Labour campaign methods.
Mr Lavery said, “with the changes that have taken place in Politics across the world, the same techniques that worked in the past may no longer be relevant today. With a strong set of policies rooted in the principles of the Labour Party, we have a great story to tell voters on the doorstep.
“Changing our approach to canvassing and campaigning is going to be part of a wider reconstruction of any old practises that need brought up to date to engage with both new age and traditional core voters”.
In a wide-ranging interview Mr Lavery stressed the importance of digital campaigning. At the last election the Labour Party was massively outspent by the Conservatives on digital and instead chose to spend the bulk of their election budget on direct mail. Mr Lavery said, “There’s no doubt that new developments must be made if we are to change our approach to national and local campaigning.
“There are a range of technologies that I believe could help us use these techniques to their full potential, leading to a much slicker operation”.
Argue the issues with like minded people by leaving a comment below or joining the discussion here