EU Food Policy has resulted in cheaper food but a MAD Food industry.
An industry where:
– farmers on average only get 9p in every £1 spent on food in the supermarket
– milk is cheaper than water in some shops
– some children think chips grow in trees
– many small farms have sold up and even the most efficient would lose money without subsidies.
– consumers are buying low animal welfare cheap meat from factory farms
– Two-thirds of UK adults are considered to be overweight or obese
– millions of tonnes of food are wasted
– over half the staples (grain, soya, maize) that could be feeding us, go to cattle, pigs, and poultry. By 2050, on present trends, the world’s livestock will consume enough to feed four billion people.
Does the weakness in sterling mean imports will become more expensive and people will look to British farmers for seasonal food? Will shopping local fix the food industry?
BigBarn CIC’s mission since 2001 has been to reconnect consumers with their local producers. This encourages trade and communication to give both a better deal and change the way people think about the food they buy.
BigBarn already has 6,500 local food outlets on its Local Food Map, gets 3,500 visitors per day and supplies its data to 95+ other partners website.